September 2012

"Eat to please thyself, but dress to please others," said once Benjamin Franklin and it’s difficult to disagree with this statement. Especially when you think of your attire as of a sort of investment.


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The first impression during a business meeting is very important. More of the than not, we have only a few seconds to impress our interlocutor, inspire his confidence, build our credibility, and eventually get him to sign a contract which may even be worth several million dollars.  Our knowledge, manners and charm, are of primary importance, but an appropriate suit, elegant shoes and tastefully chosen jewellery, also count. That’s why in this month’s issue Agata Janicka advises you how to dress for success in the article entitled „Dress code for business.”

I also encourage you to read the article “Risky Business” which I co-wrote together with our English correspondent Rose Dykins. In the article we tell you what you should do to feel save while travelling in business. Until recently, the most common destinations for business trips were the BRIC countries – Brazil, Russia, India and China. Presently, however, they are sent to emerging markets in the ‘bottom 60’ countries, which include Nigeria, Pakistan and Afghanistan, where the political climate, security and medical infrastructure differ from those in the BRIC countries. It’s worth knowing what’s normal in the country we are visiting. Enjoy your reading!

Marzena Mróz, Editor in Chief

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